CLEANFOX

STATS & BACKGROUND

  • Context

    Cleanfox is a productivity app that helps users clean their inbox and reduce their digital carbon footprint.

    I joined with a clear mission: build a lean content machine and scale international growth.

    My Role

    Head of Content, B2C

    Duration

    3 years+ (FTE).

    • Scale user-base to a total of 5M in global markets

    • Increase retention and engagement through paid ads, content and influencer activations

    • Amplify brand awareness through multi-channel campaigns

    • €150K/month multi-channel strategy blending influencer, paid social, and organic content

    • High-output content machine to deliver consistent, platform-optimised creatives across global markets

    • Influencer partnerships, tailoring messaging for 20 languages

    • Basic PR outreach strategy

    • Referral program and incentive campaigns

    • Real-time performance dashboards to optimise spend and maximise ROI / ROAS

    • +1000% user growth: from 1M to 10M users

    • 700+ influencer collaborations across 34 countries and 20 languages

    • 260M+ organic TikTok hashtag views, 2000+ posts on Instagram hashtag

    • National TV campaigns in Ireland & New Zealand

    • Featured on major radio stations and global news outlets

    • 29,000+ trees planted through new referral program

INFLUENCER CONTENT

700+ influencer campaigns would take a lot of space on this page, so I’ve selected a few. This was during the TikTok Golden Age, as you can see. The full mix included YouTube, Twitch, TikTok and Instagram.

Remember: 34 countries, 20 languages, budgets from 0€ to €100K+, performance-led and awareness-driven wins.

No, I don’t speak 20 languages. But I made it work.

Some YouTube examples

Some TikTok examples

@twinsistersofficialpage Siamo innamorate di quest’ app e dell’ambiente ovviamente ✨ @Cleanfox App *adv #cleanfox #cleantok #techtok #cleanyourmailbox ♬ suono originale - TWIN SISTERS🌈
@konstantinharju Ett #lifehack alla behöver😃 I betalt samarbete med @cleanfoxapp ✅ Tacka mig sen! #fyp #fördig #intervju #stockholm #humor #komedi #experiment #cleanfox ♬ original sound - Konstantin Harju
@paugarciamila 3 trucos para vivir sin SPAM 😌🧘🏻‍♂️👨🏻‍💻 #spam #trucos #en1minuto #aprendecontiktok #techtok ♬ sonido original - Pau Garcia-Milà
@laramonizz

eu amooooo esta app!! se estás farta de spam, faz o download gratuito, chama-se CleanFox 💕 é uma forma muito simples e fun de cancelar todas as subscrições que não abres mas que te enchem a caixa de entrada!!! 📩 vai à app store agoraaaaaaaa 😉

♬ original sound - Lara Moniz
@verbozz_ J’ai enfin trouvé une solution pour me débarrasser de mes SPAMS automatiquement ! - CoIIaboration @Cleanfox App ♬ son original - VERBOZZ
@ac2ality 'El #truco DEFINITIVO para acabar con todo el #SPAM #cleanfox, #cleanyourmailbox, #cleantok @Cleanfoxapp @powpaums ♬ original sound - Naut Blonden
@ninachloedewal TikTok made me download this app! #fyp #foryoupage ♬ original sound - Nien
@summerfox___ I shall never miss an important email again #lifehack ♬ original sound - Summer Fox

Some Instagram examples

TV & PRESS

We aired commercials on television in Ireland and New Zealand (our two toughest markets, if I’m honest). As well as OOH campaigns in France, Spain, England and Ireland. And managed to snag some pretty cool press pieces over the years.

Have a gander, and reach out if any of this circus has sparked some interest.

TV commercial example

Featured in

And much (much) more