PLAYER BIO

I’m a creative strategist with a growth marketer’s brain and an adventurer’s curiosity. Currently running Helle Creative (it’s a creative agency, if that wasn’t obvious) while scouting my next big thing - click here to skip to my work!

From scrappy startup launches to massive multi-million $ / £ / € roadmaps (whatever currency floats your boat), I turn messy ideas and ambition into sharp, market-moving stories. In more than one language.

My toolkit? Campaigns with bite. Content with purpose. Growth that sticks. Measured decisions. And a knack for connecting dots no one else sees. Whether I’m in a Paris boardroom, a London coffee shop, or a Sydney beach café - I get it done.

Data nerd. Creativity-fueled. Always.

INVENTORY

I don’t just execute campaigns - I design them from scratch, make them stand out in crowded markets, and tie them to clear business goals. That’s how I’ve broken crowdfunding records and gotten brand hashtags into the hundreds of millions of views.
I’ve led 1000+ influencer campaigns across 34 countries and 20 languages, across every kind of brand vertical from your neighbourhood unknown brand to Dyson and Virgin Voyages. I know how to match the right voice to the right audience and get them to actually deliver.
Whether it’s a scrappy startup or a €3M roadmap, I know how to turn ambition into a clean narrative that moves the needle - blending data, creativity, and cultural trends to make brands seen and remembered.
From scuba diving across the world to road-tripping deserts and trekking through jungles (living proof, here), I thrive on exploration. That same curiosity, adaptability, and boldness shape how I approach everything: pushing ideas further, taking smart risks, and finding fresh angles others overlook.