GREEN-GOT

STATS & BACKGROUND

  • Context

    Green-Got is a French, sustainable online banking solution.

    My mission was to build the marketing roadmap (€3M budget), and drive both brand awareness and user acquisition. Right before a massive rebrand.

    I essentially built and executed rocket-ship content, influencer, and acquisition strategies from the ground up.

    My Role

    Senior Content Consultant

    Duration

    6 months (agency client).

    • Scale the paying client base by 20%

    • Crowdfund €2M to fuel the next growth phase

    • Release a new Premium payment card

    • Build an engaged community, rivalling traditional banking content strategies

    • Full-funnel acquisition strategy

    • 360° activations (from in-app, to podcast placements, to wild video briefs, to a bit of guerilla marketing!)

    • Highly engaging, community-led organic content

    • Creator-first collaborations and creative freedom

    • Streamlined UGC process

    • Community-building events with exclusive partners

    • +80% paying client base in six months

    • 140+ posts, 5M+ monthly organic impressions across platforms

    • European crowdfunding record: €5.2M raised in 2 hours

    • 150+ influencer collaborations reaching 25M+ organic impressions

SOCIAL CONTENT

Just a couple. And muted, so I don’t destroy your ears (or crash my website).

I scripted, produced, and posted over 140 different content pieces:

  • Trends and (F)OOH activations that drove engagement and awareness

  • Team participation and behind-the-scenes moments that strengthened our community

  • Product animations and comparison videos designed for performance conversions

INFLUENCER CONTENT

Over 150 influencer campaigns, delivering 25M+ organic views (micro to macro levels).

Highlights included:

  • Influencer-led events

  • Fun and funky creative briefs

  • Co-launching a charity cycling journey from Paris to Tokyo

  • People often saying “Oh sh*t, I saw you guys in this video!”

  • Lots of laughing

Some Instagram examples

Some YouTube examples

Some TikTok examples

@alexis_peschard ON EST PARTI DE #Paris 🤯 Y a que moi qui trouve ça dingue !? Quel kiff de #voyager en #train 😍 Ok, j'aurais mis 3h en #avion (sans compter le temps d'enregistrement etc.) mais si vous avez le temps, franchement, n'hésitez pas ! - Pas besoin de le dire mais c'est carrément plus respectueux de la planète. - Tu découvres plein de paysages en chemin. - Tu peux emmener autant de bagages que tu veux. - Et j'en passe ! Tout ça pour pas trop cher grâce au dispositif Interrail 🚆 Merci encore @Green-Got 💚, on fait une version 48h ? #sportstiktok ♬ son original - Alexis PESCHARD
@alexis_peschard Il faut bien que ça coince à un moment 😬 Fin du #defi 24h... On a pris 7 #train , parcouru tant de kilomètres et franchement, j'ai pas vu le temps passer en regardant tous ces #paysages défiler. Quelle beau moyen de transport 😍 Ma carte @Green-Got a vraiment été mon meilleur allié, même pour payer à plus de 250 km/h et toujours sans frais à l'étranger ! #sportstiktok ♬ son original - Alexis PESCHARD